DAD IS A NOT-FOR-PROFIT CLOTHING BRAND BASED IN MELBOURNE/NAARM, AUSTRALIA.

The DAD brand was founded and established by Dan who took his love for fashion and blended this with the need for helping those in need.

the mission?

to provide our customers with sustainable and ethical clothing from a not-for-porfit business that customers can trust.

Capturing comfort and durability, the DAD brand provides clothing for all shapes and sizes.

DAD Clothing has been designed to be worn by people from all walks of life. This includes Trans, POC, QUEER, INDIGENOUS, NON-BINARY AND EVERYONE IN BETWEEN.

Proceeds from your purchase are donated to Queer and Indigenous mutual aid organizations based in Naarm.

The DAD Brand acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Kulin Nation as the Traditional Owners of the land on which we operate. the dad brand pays respects to their Elders past and present, and emerging.

nga mihi.